150+ Catchy Apartment Slogans and Popular Taglines (War Cry)

Are you a realtor or aspiring to run your own real estate business?

Other than thinking about what your mission statement will be and how to design your logo, you can never underestimate the effect of a catchy apartment slogan and tagline.

Although most people use slogans and taglines interchangeably, they have different definitions.

Catchy Apartment Slogans Ideas

The beautiful life on the edge

The height of beautiful homes

Looking for comfortable homes? We’ve got you

Own your home with us

Your habitation solution 

Your fantasy house is just a call away?

Tired of your landlord? Call us

Need to sell? Don’t stress, Call us

Don’t roam for home. Just call us!

Your ultimate home experience!

The pacesetters in real estate

You are home with us; look no further

Your awe-inspiring apartment 

Rest it out with us at [company’s name]

Living The life yet? Call us

Your home awaits you!

We actualize your dream of a home

Move from a house into a home

Quiet your search; relax; we will handle it for you!

Agents of change real estate

Need to sell? We’re here to help

Exquisite homes reimagined

We make life easier; let’s find you a home

Homes with an ambiance

Comely homes and affordable prices

We sell at the best rates; let us help you

Selling is what we do; talk to us

Find the best apartments at affordable rates!

We sell houses that give you peace of mind!

Lush and luxurious homes just for you!

Discover lush with [company’s name]

We are obsessed with home solutions.

Finding your perfect home is now easy; call us

Need furnished apartments? Call us

Affordable home around the corner

Live rent-free at an affordable rate

Beautiful hoe customized to your satisfaction

The best is yet to be with [company name] homes

Wake up to a beautiful view of [company name] homes

The home that gives you a holiday feel

Absolute relaxation

Leisure and ambiance redefined

The home you ever wanted at your reach

Prices are falling houses are flying, don’t be left out

What you see is what you’ll own

The treasured home that you can afford

Authentic service, lasting home

Extraordinary style, always fresh

Escape the city buzz and relax with [company name] homes

Get the unmatched experience with our homes

A new wave of stylish living

The ambiance at its best

Slow down, chill out and enjoy with [company name] homes

The best price in town for a home

Homes that redefine home

The best deal in town

A Higher Quality of Living.

A legendary jazz-era hotel reimagined.

A New Wave of Living.

Always Fresh. Forever Original.

Amenities you deserve & lease rates you’ll love.

Another great reason to get your apartment.

Apartments customized to Your Standards.

Finally, This Is What You’ve Been Searching for.

At your service.

Passion, beauty, Breathtaking homes.

Blending sophistication & relaxation to Create the Ideal Place.

Carve Out A Great Life.

Change is in the air.

City Outside. Tranquility Inside.

Come home with confidence.

Come and see what makes us exceptional.

Commuter’s Dream.

Conveniences & Entertainment, All Within Your Reach.

Contemporary urban lofts.

Dedicated to results.

Discover Lakeside Apartment Living.

Don’t Fuss with The Bus.

Everything You Need. All Right Here.

Experience the Brookside lifestyle.

Experience the Lifestyle.

Experts In The Local Market.

Express Your Individuality.

Falling Leaves … Falling Prices! They’re Both Happening.

Find Your Freedom, Without Leaving Home.

Free Rent Til Next Year.

Great Experiences Are Just Around The Corner.

Growing today for a better tomorrow.

Head-turning Style, Extraordinary Location.

Home is where roots grow deep.

How your home should feel.

How To Live full.

In pursuit of leisure.

Iconic Living.

It’s Always Saturday

Lease a lifestyle makeover.

Landmark Living on The Avenue.

Life Just Got Better.

Life is better here.

Live at the Center of Modern Entertainment & Conveniences.

Limitless Style, Unreal Service & Crazy Fun.

Live As You Want. That’s Our Anthem.

Looking for a Bigger Place, Try Us

Living excellence.

Live Outside The Lines.

Living excellence.

Location, Community, Quality Living. It Starts Here!

Luxury All Around.

Love Where You Live.

Luxury, Location, and Convenience.

Luxury is Built-In. Not Tacked On.

Modern Amenities. Urban Location. Sophisticated Style.

May we have your attention, please?

Modern living at the core of the City

Need a rest? Call the best!

Now hear this.

New with a View.

Opening doors to the future.

Now Leasing! Instant Cool Factor.

Proper Design. Smartly Priced. Ready for Move-In!

Premium quality housing with great amenities.

Remarkable Value. Unbeatable Location

Resort apartment homes.

Rent a convertible, not a moving truck

Sail Into Your New Home.

Right Around the Corner, Near where You Want to Be.

Service fit for a king.

Service with a Lifestyle.

Sit Back, Relax. Your New View Awaits.

For site maintenance, we make house calls.

Spacious Modern Living.

Spectacular Views in Every Direction.

Stunning. Unique. And Very Upscale.

Suite Dreams.

Supreme Residences for a Modern Lifestyle.

The Epicenter of Luxury and Convenience.

The Lifestyle You Deserve.

The True Meaning of Luxury and Convenience.

The world is your oyster here.

The Lifestyle You Deserve.

Urban Energy. Sky High Decadence.

Unparalleled Views. Exceptional Style. Nonstop Luxury.

Warm Up with Our Hot Specials.

Wake up happy.

When Minutes Matter, Live Where You play and work

Weekends are for road trips.

Where Excellence and Convenience Meet.

Where Convenience Meets Luxury.

Where Luxury City Living Reaches New Heights.

Where Luxury and Convenience Converge.

Where the City Is Your Backyard.

Where Luxury Meets Convenience.

Why not get more for your buck?

You are sure to love it.

You Can Afford To Dwell Well.

You deserve the royal treatment.

You’ll fit right in.

Your passion is strong enough.

Don’t wait. The time will never be just right.

You can do it!

Productivity everywhere.

One man, many things.

You have power that brings more.

Successful people always see things working out.

The joy of doing your best.

We have a way of doing things right.

Incredibly doing things rightly.

Everything is in the right place.

Luxury is affordable.

Choose only luxury.

Awesome value. Great location.

Live the uptown urban lifestyle you crave.

Feel the tranquility in every direction.

Convenience meets luxury.

Need a rest? Call the best.

Luxury all around.

Your new view awaits.

All together under the summer sun.

For what you leave behind.

Living better.

Everyone’s dream.

This view is only for you.

Cool apartments. Hot location.

Now leasing new beginnings.

Home for the holidays.

Jump into Summer.

It’s your lucky summer.

Making the community happy in summer.

Home is where the heart is.

Welcome home; we are waiting for you.

Celebrate the saving.

Cool Specials.

Coolest specials in town.

Stay warm in your new home this winter.

Feeling cold, come to us.

Quality living. It starts here.

Complete modern living.

The place to live could be home.

Don’t fuss with the bus.

Come with pride.

Freeze frame.

Love life your way.

Now leasing. Instant cool factor.

We want you here.

Welcome to your new home.

Live who you are.

Search. See. Love.

You need faith.

Let us guide you home.

What is a Slogan?

The Oxford dictionary describes a slogan as a brief and memorable phrase used in advertising. The word Slogan from Scottish historical origin is described as ‘a war cry’. 

Impactful apartment slogans meet the ‘war cry’ definition where they give your business a desired first impression, making the business reach a far and wide audience. The successful ones are often simple and unforgettable.

For example, if I say to you Just do it (JDI), which company comes to mind? Yes, you got it, Nike.

What is the advantage of a catchy Slogan?

They help bookend your advertising efforts giving your brand a unique identity and communicating the product to a wider audience.

Finally, you can use your slogan with an attractive logo as a form of advertising.

What differentiates a Slogan from a Tagline?

Both slogans and taglines achieve different purposes while identifying a product. 

However, slogans are longer than taglines because they encompass a company’s mission and what it stands for. 

A tagline, on the other hand, evokes an image of your brand in the minds of your customers. Customers will feel happy-go-luckily associated with your business through a tagline.

Both slogans and taglines are quick and easy to read. However, the word count of a slogan is mostly between nine to ten words, while a tagline has seven words at most.

You can implement a slogan for one campaign or product; then, you exhaust it. Taglines, however, are timeless and rarely change since they represent the overall brand.    

When do you develop a tagline? They are developed at the early stages of the brand strategies or rebranding, while taglines evolve when companies run campaigns for different products. 

What Makes a Great Slogan?

A great apartment slogan is simple yet trendy.

HowStuffWorks gives characteristics of what makes a great apartment slogan and we add our view.

1. Memorable

A memorable apartment slogan is one that you can recall unaided. If your brand has been around the block for some time, it easily comes to mind. What if it’s a new slogan? What makes it memorable? The slogan should bring the big idea to life. 

What do we mean by the ‘big idea’? If your brand stands for luxury, then ‘luxury becomes the big idea that should be evident in the slogan. A slogan like ‘Luxury is Built-In. Not Tacked On would show your customers that they will experience opulence in your apartments.

You will also need to demonstrate grandeur with your logo and a TV commercial, if any, to sell the great idea. If the aim is luxury at any cost or luxury at an affordable cost, then the advertisement has to demonstrate that. If done well, be rest assured your brand will stick to the minds of your clients or potential ones.

2. It includes a key benefit

The key benefit refers to what your client gets from consuming your product. You will sell the benefits of living in your apartment, not the features. Ever heard of the phrase ‘sell the sizzle, not the stake’? It’s renowned in the world of marketing.

Since you want the slogan to be the takeaway or leave-behind, would you not rather have the gains of living in your apartment be what sticks to the minds of those who interact with your brand? 

For example, the slogan, “Looking for a Bigger Place, Try Us, will catch the attention of those looking to relocate from small spaces to bigger ones. 

3. It differentiates the brand

An effective brand will uniquely make your brand stand out from all the others. Therefore, you will need to brainstorm to identify what you want to differentiate the brand from all the others. 

Are your apartments monstrous? Or are they suitable for holidaying? That might just be the bit that makes your apartment sell through your brand slogan 

4. Recall the brand name

Some of the most efficient slogans are those that you can remember the brand name. What better way to remember a brand name than include it in the slogan? The brand name has got to be clear in the slogan or firmly suggested. 

Some brands dare run their commercials with only their visual logo. Using semiotics is extremely powerful if you are Nike or a brand that has been around the block for a long time. 

The best technique to include a brand name in your apartment slogan is to make it rhyme. For example, the Chevrolet slogan ‘See the USA in your Chevrolet’ achieved the rhyme perfectly.

The other way is to include your brand name in your apartment slogan without rhyming. For example, ‘Winter is a great time to stay indoors at [the apartment place].’

5. Impart positive feelings about the brand

Life of late has been all about positive vibes, we want to start our day on a positive note, and negativity just doesn’t work anymore. 

From the experience of publishers, they say that negative book titles do not sell. How, then, can you justify a negative apartment slogan? An example of a negative slogan, Hungry Joes: ‘Bad news for baked potatoes’ Avoid negative words in your apartment slogan like ‘not,’ ‘no,’ and ‘bad,’ among others.

6. Not be usable by a competitor

Your slogan should be such that your competitor realtor cannot substitute your brand name with its own in your slogan. It should have competitive differentiation.

How can you know whether your slogan has a competitive edge? It’s whether there are many users of that slogan.

One common slogan that many brands have used is ‘simply the best. Be sure to avoid it.

7. A good slogan is strategic

A good slogan should convey your company’s business in its slogan. Some companies do that very well. For example, Glaxo/Wellcome’s Slogan is “Disease has no greater enemy.” 

So what do you intend to achieve in a year with your real estate business? Is it selling 100 affordable apartments? Then, you can craft that into your slogan in a creative way.

8. Catchy slogans are trendy

Hankook Tires’ slogan is one word, ‘driven.’ Trendy, right? However, delivering a complex message in a single line is hard. Therefore, choose a different kind of trendy slogan.

Examples of catchy slogans from big brands 

Slogans take months to research, get the idea, and test to decide. Companies have a whole department charged with the responsibility of generating slogans. 

Your business’s slogan can result from momentary inspiration or well-thought-out ideas. Once you have the slogan, use it to run your realtor business campaigns and drive the business. 

Here are some of the notable brands with time-tested slogans;

Harley Davidson – American by Birth. Rebel by Choice.

Volkswagen – Think Small

Porsche – There is no substitute

Aston Martin – Power, beauty, and soul

Walmart – Save Money. Live Better

Reebok – I am what I am

Nike – Just do it

Adidas – Impossible is nothing

Marks & Spencer says, ‘The customer is always and completely right!’

Calvin Klein says, ‘Between love and madness lies obsession.’

Levis says, ‘Quality never goes out of style.’

Tag Heuer – Success. It’s a Mind Game.

3M – Innovation.

IBM – Solutions for a smart planet.

What is a creative slogan?

A creative slogan is generated from a vibrant imagination. When you use an original idea to create a slogan, it makes it unique and will feel specific to your brand. 

The creativity test for your apartment slogan will be; is it memorable? Does your audience get a positive emotional attachment to the slogan? 

Here are some examples of creative slogans that have stood the test of time;

1. Finger lickin’ good (KFC)

When you come across this slogan, you just find yourself salivating. You can already see yourself devouring the tasty KFC chicken. It passes the creativity test because it activates the reflexes of saliva, right?

2. For everything else, there’s MasterCard (MasterCard)

This slogan makes you feel that Mastercard has covered all your problems, and you have nothing to worry about even though you have no money.

3. Eat fresh (Subway)

‘Eat fresh’ makes your mind wander to healthy yet wholesome food. Irresistible!  

4. Have a break. Have a KitKat. (KitKat)

When busy and want to take a break, you will only think of TikTok and not consider how many calories you will be ingesting!

5. Red Bull gives you wings (Red Bull)

This slogan makes one feel that Redbull is your getaway card from a distressing situation. So who wouldn’t want that?

Consider the feelings the slogan will evoke once your audience interacts with it. Will they think luxury and hence feel exotic? Will they think home and hence feel secure and safe?


A great apartment slogan takes effort and time to create. First, think through what stands out in your apartment, then craft your slogan around it. All the best as you do that!


What is a catchy tagline?

A tagline narrows in on an aspect of your apartment, raising its awareness. It is more focused on public relations. Slogans, on the other hand, are more focused on advertising. 

To make a tagline catchy, it has to be creative, memorable, contain key benefits, and narrow in on a particular aspect of your apartment you wish to make a selling point. 

For instance, you might want to highlight to your audience that the apartment you have listed has a spacious kitchen rather than just say the apartment is spacious.

Why is a tagline important?

A tagline is important because it gets the consumer’s attention. In addition, the tagline makes the product you are offering clear to the tenants by stating the advantages of buying your apartment as opposed to other apartments. 

What is an example of a tagline?

Examples of taglines

For an EBook company: Read the anywhere

A mattress company: Sleep better.

An online food blog: Recipes that level up

For a puzzle book company: Be puzzled

For a baking food box subscription: Bake for memories

For a florist: Tell her with roses

For a sneaker company: Run faster

For a lawn service company: speed up the weeding

For a bar: Where you want to be for after-hours fun

For a seafood restaurant: Be more Pacific

For a good removal company: Stick be gone

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